Even if you’re familiar with the way social media works, as a business owner it might be daunting to tackle the speed and dynamism of a social media platform like Twitter. But there are some very good reasons to use Twitter to promote your business, not least of all because Twitter is hugely popular, with an average of 6000 Tweets being made per second.
That’s 500 million Tweets per day from all corners of the world!
With that statistic in mind, how can you not use Twitter if you’re a business looking to promote your service or product?
Seven Vital Steps to Succeeding on Twitter
Rather than creating a Twitter profile and diving right into the deep end, it’s always wise to step back and come up with a plan of action. There are some very useful steps that you can follow to maximise your Twitter presence and get the word out about your business.
Consider doing the following:
1.) Make sure your Twitter bio is literate and business branded. Include a link to the business website, briefly explain your core services and make sure that the tone is consistent and clear.
2.) Tweet regularly to encourage regular engagement with your followers. You can even schedule your Tweets using a variety of online tools and apps. Regular Tweeting will show that you are active and committed to your social media presence. It also enhances your opportunity to find new followers and potential new customers through engagement.
3.) Social media is all about engagement, but it is also about reciprocation. So, why not Favourite and Retweet the posts of people you follow? Not only is it the polite thing to do on social media in general, but it might just get your business brand the attention it needs.
4.) Make sure you use Hashtags intelligently in your Tweets. Not only should you use Tags that are relevant to your business services, but you should also create a new Hashtag specific to your business Tweets. Doing this means that you can always search for your Hashtag and reply to your followers if they’ve taken the time to engage with you.
5.) Monitor trending topics and popular Hashtags on Twitter. By participating in conversations in these popular areas, you amplify your social media engagement and pick up potential new followers. You might even find that you can promote your business cleverly as well.
Don’t over-promote your business. It might seem counter-intuitive, but social media is about engagement and information delivery. No follower wants to be bombarded every hour with the same Tweets about your business and products. Mix up your Tweets a little. By all means promote your business, but also think about Tweeting useful links, links to news stories that are interesting, animal videos and funny memes.
Use Twitter analytics to monitor the performance of your Tweets and who is engaging with you. It’s vital information and can tell you how to shape and plan your Twitter strategy going forward.
By treating Twitter with respect and using its tools and promotional opportunities wisely, you can promote your business and find the engagement you need.
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