First impressions are the one thing you can’t ignore when it comes to selling what you’ve got. That’s why it’s better to be apologising for your lateness in submitting that new Client proposal than submitting it half baked. In reality punctuality shows that you respect the other person’s time and efforts…
I don’t know about you but I’m all over the place.
And judging by this post you’ll have to agree. But freelancers, Solo-preneurs, solo flyers, free agents… you know who you are and I think you’ll understand.
Numb. Smart & Skeptical.
THIS IS YOUR AUDIENCE AND MAYBE POTENTIAL CUSTOMER. BUT IT’S RELATIONSHIP WE REALLY WANT.
It can take years to build or seconds.
Consistency: It’s predictable. It’s safe. It’s trustworthy.
This morning I woke up feeling rather chipper. It happens sometimes.
Focusing our professional identity could be one of the most important things we do today.
Your headline is worth 90% of your effort.
And there’s one type that seems to outperform all others…
I groan when I see it pop up in my newsfeed or inbox (but I click on it anyway).
A really weird thing happened to me on the way here today…
That was the first sentence. In copywriting, the sole purpose of each of sentence is to carry you onto the next one, and then the next one until finally you’ve finished reading the article and eager to find out more information on the topic.