There is something in every single one of us that holds a passion, a talent, a skill, a knowledge that can be made into something valuable and released into the World. But often the World has us believe that unless the work we do is a chore then it holds no value for us as […]
You know, at the time of writing I’ve worked out that with my long living gene pool I may just make it to a comfortable 92 years old – if nothing untoward happens to me in the meantime. Working back to where I am now, that gives me 16,425 days in which to live the […]
A short summary of the 7 most important elements in a successful e-commerce business I wish many of my friends had considered when starting theirs. I usually come in on the tail end when things have gone wrong so here’s your guide: Passion We have an abundance of energy for the things we’re passionate about […]
After a hundred years, the coloured aperitifs of the Campari family seem to have found an enviable place in today’s fast visible viral marketing environment. The family and I went on vacation to tropical north Queensland. Poolside I drank an aperitif called Aperol. It’s part of the Campari company family and is bright orange. Mixed […]
Your goal right now is to build an ecommerce store as quickly as possible to see if anyone’s actually going to buy what you’re selling. You have a product and someone to buy it. You could flog it on eBay, Amazon or Etsy but you’d like to own your own piece of digital real estate, […]
Each of us has an individual quirk with the ability to make everything we do outrageously successful. We listen to the experts. But sometimes their achievements seem so incredible and so far out of reach that we lose heart and falter. If only we’d remind ourselves that they are only one or two steps ahead […]
It’s weird and a little bipolar yet attracting and keeping your customers requires two opposing tactics. Use the element of surprise and brand consistency to attract and keep your customers. You see, first to get attention you’ll need to surprise and enchant your audience. Because they’re not your customer yet. You’ll stand out from your […]
First impressions are the one thing you can’t ignore when it comes to selling what you’ve got. That’s why it’s better to be apologising for your lateness in submitting that new Client proposal than submitting it half baked. In reality punctuality shows that you respect the other person’s time and efforts…
I don’t know about you but I’m all over the place.
And judging by this post you’ll have to agree. But freelancers, Solo-preneurs, solo flyers, free agents… you know who you are and I think you’ll understand.
Numb. Smart & Skeptical.
THIS IS YOUR AUDIENCE AND MAYBE POTENTIAL CUSTOMER. BUT IT’S RELATIONSHIP WE REALLY WANT.
It can take years to build or seconds.
Consistency: It’s predictable. It’s safe. It’s trustworthy.
This morning I woke up feeling rather chipper. It happens sometimes.
Focusing our professional identity could be one of the most important things we do today.
Your headline is worth 90% of your effort.
And there’s one type that seems to outperform all others…
I groan when I see it pop up in my newsfeed or inbox (but I click on it anyway).
A really weird thing happened to me on the way here today…
That was the first sentence. In copywriting, the sole purpose of each of sentence is to carry you onto the next one, and then the next one until finally you’ve finished reading the article and eager to find out more information on the topic.
Feelin’ lucky? Why leave it to luck when there are 3 sales conversion tactics that are sure to increase your chances of attracting new clients to your marketing agency. Seems simple enough? Selling 101.
Never place two glottal stop consonants together
Your Brand Name
Your digital business has a name and that name you will say over and over again in the course of your daily hustle.