After a hundred years, the coloured aperitifs of the Campari family seem to have found an enviable place in today’s fast visible viral marketing environment. The family and I went on vacation to tropical north Queensland. Poolside I drank an aperitif called Aperol. It’s part of the Campari company family and is bright orange. Mixed […]
Each of us has an individual quirk with the ability to make everything we do outrageously successful. We listen to the experts. But sometimes their achievements seem so incredible and so far out of reach that we lose heart and falter. If only we’d remind ourselves that they are only one or two steps ahead […]
First impressions are the one thing you can’t ignore when it comes to selling what you’ve got. That’s why it’s better to be apologising for your lateness in submitting that new Client proposal than submitting it half baked. In reality punctuality shows that you respect the other person’s time and efforts…
Consistency: It’s predictable. It’s safe. It’s trustworthy.
This morning I woke up feeling rather chipper. It happens sometimes.
Focusing our professional identity could be one of the most important things we do today.
A really weird thing happened to me on the way here today…
That was the first sentence. In copywriting, the sole purpose of each of sentence is to carry you onto the next one, and then the next one until finally you’ve finished reading the article and eager to find out more information on the topic.
Never place two glottal stop consonants together
Your Brand Name
Your digital business has a name and that name you will say over and over again in the course of your daily hustle.