After a hundred years, the coloured aperitifs of the Campari family seem to have found an enviable place in today’s fast visible viral marketing environment. The family and I went on vacation to tropical north Queensland. Poolside I drank an aperitif called Aperol. It’s part of the Campari company family and is bright orange. Mixed […]
It’s weird and a little bipolar yet attracting and keeping your customers requires two opposing tactics. Use the element of surprise and brand consistency to attract and keep your customers. You see, first to get attention you’ll need to surprise and enchant your audience. Because they’re not your customer yet. You’ll stand out from your […]
Your headline is worth 90% of your effort.
And there’s one type that seems to outperform all others…
I groan when I see it pop up in my newsfeed or inbox (but I click on it anyway).
Feelin’ lucky? Why leave it to luck when there are 3 sales conversion tactics that are sure to increase your chances of attracting new clients to your marketing agency. Seems simple enough? Selling 101.
Never place two glottal stop consonants together
Your Brand Name
Your digital business has a name and that name you will say over and over again in the course of your daily hustle.