We’re all digital marketers here so I’ll get straight to the point: the phrase “content is king” is wrong.
Not all content is king. Good content is king.
I’m repeating something you know already, our Content has made a shift from short keyword rich blog posts to more valuable information rich articles that serve a real purpose for our audience.
Quality Content is how you get Content Marketing to work for your business. Higher the quality, the better it will work.
And the two secret ingredients successful content marketers use? Time & Regularity.
So, what is content?
Simply put, content can be anything displayed on a website that adds value to the viewer’s experience. Content doesn’t only have to be written.
Content can be one of the most beneficial elements of digital marketing because it also helps direct traffic to your other channels.
It does this by increasing organic (natural, not bought) traffic through inbound links and provides plenty of opportunities for your content to be found by search engines.
Is content all about SEO (Search Engine Optimisation)?
The short answer is ‘Yes’.
The long answer is ‘No – SEO’s changed”
Confused. Yep. Me too. Let’s go a little deeper.
In the past, from a digital marketer’s perspective, one of the main purposes of content was to serve Search Engine Optimisation (SEO) purposes. This type of content often comprised a short blog post or article filled strategically with keywords to help the search engines rank those pages and sites for certain words and phrases. Much like this Post you’re reading right now.
Nowadays, though, content is about engaging your audience and providing real, unique content that helps build trust in your brand. Once this trust has been established with your customers, it makes it that much easier to present yourself as a reputable company. It’s all about publishing information that is relevant to your ‘ideal clients’.
What’s the secret to good content?
The number one purpose of ‘good’ content is to add value for your ideal customer.
It’s not a sales pitch (see the end of this Post for an example). Good content should engage your audience and leave them feeling as if they’ve learned something valuable from your site.
It’s best to keep a record of content ideas you have for your business, even if you aren’t planning on producing the content yourself.
Your competitors are often the best source of content ideas to help you engage your audience, but don’t copy. Bad idea. Not unless you change the content enough that it becomes your own (much like what I did with this Post). That’s ok. It’s the way content creators have been doing it for Centuries (see Austin Kleon’s Steal Like an Artist).
If you use statistics or opinions from authority sources, be sure to reference them or link to the original data.
But sadly, not all businesses have the time or resources to create engaging content, so here at OwenBolwell we have a team of writers whose focus is content creation. We invite you to contact us today to see how we can help you market your business in the digital space.
As more people make efforts to avoid online ads, content marketing fills the need for influencing consumer decisions.
Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing. Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to consistently produce effective marketing materials. And be sure to check out the other great episodes Read More… The post Rainmaker Rewind: A Process for Content Marketing Success appeared first on Copyblogger.
I wrote this guide as an internal resource but hope that it helps other content marketing teams as well. It’s a sort of content marketing 101 primer. You’ll… Read More The post Content Marketing 101: Your Guide to Creating Successful Campaigns appeared first on Hootsuite Social Media Management.