A short summary of the 7 most important elements in a successful e-commerce business I wish many of my friends had considered when starting theirs. I usually come in on the tail end when things have gone wrong so here’s your guide: Passion We have an abundance of energy for the things we’re passionate about […]
After a hundred years, the coloured aperitifs of the Campari family seem to have found an enviable place in today’s fast visible viral marketing environment. The family and I went on vacation to tropical north Queensland. Poolside I drank an aperitif called Aperol. It’s part of the Campari company family and is bright orange. Mixed […]
Your goal right now is to build an ecommerce store as quickly as possible to see if anyone’s actually going to buy what you’re selling. You have a product and someone to buy it. You could flog it on eBay, Amazon or Etsy but you’d like to own your own piece of digital real estate, […]
It’s weird and a little bipolar yet attracting and keeping your customers requires two opposing tactics. Use the element of surprise and brand consistency to attract and keep your customers. You see, first to get attention you’ll need to surprise and enchant your audience. Because they’re not your customer yet. You’ll stand out from your […]
Consistency: It’s predictable. It’s safe. It’s trustworthy.
This morning I woke up feeling rather chipper. It happens sometimes.
Focusing our professional identity could be one of the most important things we do today.
Your headline is worth 90% of your effort.
And there’s one type that seems to outperform all others…
I groan when I see it pop up in my newsfeed or inbox (but I click on it anyway).
A really weird thing happened to me on the way here today…
That was the first sentence. In copywriting, the sole purpose of each of sentence is to carry you onto the next one, and then the next one until finally you’ve finished reading the article and eager to find out more information on the topic.
Never place two glottal stop consonants together
Your Brand Name
Your digital business has a name and that name you will say over and over again in the course of your daily hustle.