I like to expend the least possible effort in order to achieve the greatest possible outcome. And I don’t enjoy wasting time on things that I can either outsource or automate.
And because of this, I use a website platform that I’ve grown to adore. It suits my laziness perfectly.
My team builds websites. Well, we used to. A lot of ‘em.
Nowadays, over at skimp.io , we still do but we mainly provide services for ‘after’ a website is finished. Things like maintenance, blog updating and media editing.
Because, as you’ve probably learned by now, the way to grow a business is not only consistent blog posting, but consistent monthly subscriptions. But I’ll talk more on that in another post.
So, for the select few who ask us, we’ve designed an Online Starter Program to help businesses get off the ground quickly. It’s simple and affordable.
But the purpose of this article is to not tout my wares but talk about this website platform that I’ve been with since its beta release.
It’s called the Rainmaker Platform. And it’s absolutely awesome. And I think you should go and take a look.
Before I rabbit on about it’s functions, the one thing that should convince you even before your set eyes on it, is that it has been designed on a WordPress base and by the team at Copyblogger, people who actually use it. They’ve designed it for themselves. And these people have been in the Content Marketing game for many years now.
It’s the folks over at Copyblogger who’ve designed this beast of a platform.
If you don’t know who Copyblogger are, check them out and sign up for their free library access – its the best online marketing education your email address can buy. Seriously. It’s worth real money.
Building your online presence in the constantly changing world of digital marketing can be tricky, particularly for amateur marketers or small business owners who have limited knowledge of how it all works.
Website foundations like the Rainmaker Platform offer a marketing and sales website that can be tailored to the individual needs of your business.
The goal of Rainmaker since its inception was to provide a complete solution for content marketers and entrepreneurs so that they could build a website without the usual hassles involved in design, hosting and maintenance.
I’ve personally built Rainmaker sites to perform these functions:
- lead building;
- content marketing;
- sales funnels;
- physical & digital product sales;
- membership sites including forum and library;
- online learning business – education is one of the biggest growth opportunities right now.
The Rainmaker support crew are awesome.
No matter the issue or where in the World you are, they are always on call and usually get back to you within an hour or two. Which is something unique for us down here in Australia.
As part of their on boarding you also get two weeks of training that will absolutely change the way you think about your online marketing.
These guys are pros and have been doing this kind of thing for years.
Optimise your content for SEO
When building your website, the content can often be the biggest challenge.
It can be difficult to know what’s relevant, engaging, and best describes your products and services, and this is where Rainmaker can help.
The Rainmaker Platform has ingested a standalone wordpress tool called Scribe, that gives you the ability to research, optimise, and even communicate with other site owners about content from directly within the Blog edit page. This helps you give your audience exactly what they’re looking for (in other words, greatly helps your on-page SEO).
So, whether it’s text posts, podcasts, forums, or other media, it can all be managed from the edit window and tweeked to get you higher page rankings.
No more Hosting
Hosting your own website can add hours of work to your schedule, and take time away from growing your business (not to mention the sleepless nights and lost income when your site goes dark).
Rainmaker has its own server hosting, security and maintenance. No hassle. No worries.
If you get a chance to check out their Nameserver list (used for pointing your domain name to the place in the World where your website lives) you’ll notice it’s actually hosted on Amazon’s servers. We like that.
And no need to update plugins (normally, WordPress needs you to do this on a semi-regular basis). It’s all done for you while you sleep.
In all my time using Rainmaker since its inception I have never had a Client site go down or disappear. Ever.
Sell your products
If your business sells products, particularly digital products, such as eBooks, software, services, memberships or other digital media, Rainmaker is built for it. If it’s one or two physical products you’re selling, Rainmaker will be fine. For any more, though, I’d recommend Shopify.
To set up your internal products and whatnots, the team have given you heaps of simple set up ‘wizards’ that get things going quickly.
Access training to help grow your business
Along with guided strategies and tips about how to improve your marketing, users of the Rainmaker Platform also get access to a community forum that allows them to share their successes and failures with other business owners.
Not only can you utilise training from Rainmaker for how to grow your business, but this platform can also help you to create training courses for your customers.
With a group of course creation tools at your disposal, you can have a complete learning management system and deliver e-learning courses and training programs.
Establishing a solid online presence for your brand is one of the key motivators to its success, so it’s essential that you get it right the first time. Website hosting platforms have evolved to be more than just a domain management system, and can now offer you a complete solution for all of your marketing needs.
Even if you already have a WordPress site, Rainmaker offers the ability to export your existing data onto its platform or work with its super cool support staff to ensure a smooth and fast transfer. There no excuse I can think of not to utilise the a comprehensive system like this.
To have a quality digital reach for yourself and stay ahead of your competitors, it pays to work with professionals who can tailor a solution to your specific needs. This platform is it.
Full disclosure: I’m an affiliate for the Rainmaker Platform so I receive a small commission if you do decide to subscribe to it. If you’d like me to receive that commission, just check out Rainmaker using the link below. If not, no problem, just Google ‘Rainmaker Platform’ and you’ll go straight there.