The Art of Attention: Understanding How Visitors Engage With Your Page The difference between a visitor who stays and one who bounces often comes down to those first few seconds. Not because their attention span is shrinking (that's kind of a myth), but because they're becoming more efficient at filtering. Owen Bolwell • Conversion
Open Cognitive Loops: Driving Customer Journey Momentum What is an open cognitive loop? It's when something remains unfinished. A task. A sentence. A goal. A story. And it can drive us a little crazy. Because it's in our DNA to want closure and answers. We're curious and goal oriented. We' Owen Bolwell • Conversion
Product Profit Checker: Calculate Your Margins Instantly The Product Profit Checker calculates your ecommerce product margins instantly, helping you crosscheck your costings and gain a better understanding of which products are giving you the profit margins you need to build a sustainable business. Owen Bolwell • Tools
