5 Principles of Conversion Optimisation Our job is to reduce friction at each step in our customer's purchase journey. Every extra second, every additional form field, every moment of confusion can cost us a sale. Owen Bolwell • Conversion
How Systems Theory Explains Why Your Ecommerce Business Works (Or Doesn't) Most ecommerce managers treat their business like a collection of separate parts. You work on ads. Then conversion. Then retention. Each piece gets optimised in isolation. This approach misses something critical. Your business doesn't work part by part. It works as a system. Systems Theory gives you a Owen Bolwell • Growth
Why You Should Use Cloudflare - Even if You're on Shopify You’ve probably heard me go on about this in our sessions, but I swear by this simple, free way to optimise my clients’ ecom stores. For all of us, website performance and security directly impact revenue. And while Shopify is by far the best platform to be on, it Owen Bolwell • Tools
