Clarity Before Differentiation: The Strategy Most Ecommerce Founders Get Backwards When we talk about clarity, we mean the alignment between what you offer, who you serve, and the experience you deliver across every touchpoint. Your product pages, your email sequences, your packaging, your customer service responses. They all need to tell the same coherent story. Owen Bolwell • Growth
Fix What Happens After the Click Every percentage point improvement in conversion rate drops straight to the bottom line. Same traffic, same spend, more revenue. Here's where the gains tend to live. Owen Bolwell • Conversion
5 Principles of Conversion Optimisation Our job is to reduce friction at each step in our customer's purchase journey. Every extra second, every additional form field, every moment of confusion can cost us a sale. Owen Bolwell • Conversion
