How Systems Theory Explains Why Your Ecommerce Business Works (Or Doesn't) Most ecommerce managers treat their business like a collection of separate parts. You work on ads. Then conversion. Then retention. Each piece gets optimised in isolation. This approach misses something critical. Your business doesn't work part by part. It works as a system. Systems Theory gives you a Owen Bolwell • Growth
Why You Should Use Cloudflare - Even if You're on Shopify You’ve probably heard me go on about this in our sessions, but I swear by this simple, free way to optimise my clients’ ecom stores. For all of us, website performance and security directly impact revenue. And while Shopify is by far the best platform to be on, it Owen Bolwell • Tools
The Art of Attention: Understanding How Visitors Engage With Your Page The difference between a visitor who stays and one who bounces often comes down to those first few seconds. Not because their attention span is shrinking (that's kind of a myth), but because they're becoming more efficient at filtering. Owen Bolwell • Conversion
