5 Principles of Conversion Optimisation Our job is to reduce friction at each step in our customer's purchase journey. Every extra second, every additional form field, every moment of confusion can cost us a sale. Owen Bolwell • Conversion
The Art of Attention: Understanding How Visitors Engage With Your Page The difference between a visitor who stays and one who bounces often comes down to those first few seconds. Not because their attention span is shrinking (that's kind of a myth), but because they're becoming more efficient at filtering. Owen Bolwell • Conversion
Open Cognitive Loops: Driving Customer Journey Momentum What is an open cognitive loop? It's when something remains unfinished. A task. A sentence. A goal. A story. And it can drive us a little crazy. Because it's in our DNA to want closure and answers. We're curious and goal oriented. We' Owen Bolwell • Conversion
Product Profit Checker: Calculate Your Margins Instantly The Product Profit Checker calculates your ecommerce product margins instantly, helping you crosscheck your costings and gain a better understanding of which products are giving you the profit margins you need to build a sustainable business. Owen Bolwell • Tools
Simplify, Structure & Scale: The 3 Stages of Ecommerce Growth We can't scale chaos and expect to see profit at the end. That's the first thing we learn when we try to grow an ecommerce business is that chaos doesn’t scale too well. We add a few more products because we’re not gaining traction Owen Bolwell • Growth
Visual Storytelling: The Science Behind Premium Brand Imagery The Brain's Response to Visual Quality Functional MRI research has revealed that high-quality, editorial-style imagery activates different neural pathways to those activated by standard product photos. Specifically, premium visual content stimulates brain regions associated with reward processing and emotional attachment. These are the same areas that light up Owen Bolwell • Conversion
