Ecommerce is a mix of art and science and I’ve spent over a decade practicing it.
Starting & scaling a global D2C fashion brand over 10 years, my partner and I successfully exited in February 2022.
Since then I’ve re-platformed an iconic Australian beach fashion brand, auditing & reshuffling marketing agencies, rolling out new inventory management and deploying POS to 10x retail stores.
I’ve been leading the global ecommerce expansion for a bunch of beauty brands and mixing it up with a group of magical DTCs, optimising conversions, managing projects, restructuring operations, advising founders, CMOs and ecom managers…
To be honest, I’ve found that my contribution to a brand’s online growth & success simply comes down to a focus on the things that really matter to the business… the numbers, people, platforms, systems… business mechanics.
The resulting platform efficiencies and optimised customer journey naturally leads to higher conversion rates & increased profitability.
And of course, for all this to work, a Brand’s product has to deliver on its promise.
I hold a Masters Degree in Marketing, spending nearly a decade in corporate roles, overseeing large scale projects, operational finance & budgeting, managing external agencies, warehouse logistics & offshore production. These roles introduced me to Lean & Kaizen and have been a big fan of the Agile methodology & continuous improvement ever since.
Two and a half decades of experience in ecommerce, marketing & operations is now yours for when you need it most.