There's always a better way to increase your business' conversion, customer retention & profitability.

From startup to exit

Starting & scaling a global D2C fashion brand over the last 10 years, my partner and I successfully exited in February 2022.

Since then I’ve re-platformed an iconic Australian beach fashion brand, auditing & reshuffling marketing agencies, rolling out new inventory management and deploying POS to retail stores across Australia.

Today

I plan & manage ecommerce transformation projects for a number of beauty brands & fast growth DTCs - optimising processes, restructuring operations, advising founders, CMOs and managers…

To be honest, I’ve found that my contribution to a brand’s online growth & success simply comes down to a focus on the things that really matter to the business… the numbers, people, platforms, systems… business mechanics.

The resulting platform efficiencies and optimised customer journey naturally leads to higher conversion rates & increased profitability.

Past experience

Before the D2C adventures, I'd trained for 11 years in corporate leadership roles, overseeing large scale B2B projects, operational finance & budgeting, managing external agencies, warehouse logistics & offshore production. These roles introduced me to Lean & Kaizen and have been a big fan of the Agile methodology & continuous improvement ever since.

I hold a Masters Degree in Business (Marketing).

You & your brand

If you're a fast growth brand looking for the most efficient and future proof methods to increase online revenue & profitability, you now have the opportunity to add an additional two decades of ecommerce & operations experience to your team - without the cost of a full-time employee.

If this is something you've been looking for, let's talk

- Owen