20 years building remarkable businesses

From startup to exit

Starting & scaling a global fashion brand over the last 10 years, my partner and I successfully exited in February 2022.

Since then I’ve re-platformed an iconic Australian beach fashion brand, auditing & reshuffling marketing agencies, rolling out new inventory management and deploying POS to retail stores across Australia.

I am a member of the Australian Institute of Company Directors (AICD) and hold a Masters Degree in Business (Marketing).

Today

I plan & manage ecommerce operations and transformation projects for a number of premium beauty, fashion & fast growth brands - optimising processes, restructuring operations, advising founders, CMOs and managers…

The resulting platform efficiencies and optimised customer journey naturally leads to higher conversion rates & increased profitability.

Mine is a shared contribution to a brand’s online growth & success and is often the result of simply focusing on the things that really matter to the business… the numbers, people, platforms, systems… the mechanics of business.

Past experience

Before the Ecom adventures, I'd trained for 11 years in corporate leadership roles, overseeing large scale B2B projects, operational finance & budgeting, managing external agencies, warehouse logistics & offshore production. These roles introduced me to Lean & Kaizen and have been a big fan of the Agile methodology & continuous improvement ever since.

About you

If you're a fast growth brand looking for the most efficient and future proof methods to increase online revenue & profitability, you now have the opportunity to add an additional two decades of ecommerce & operations experience to your team - without the cost of a full-time employee.

If this is something you've been looking for, let's talk

Owen Bolwell
Melbourne Australia 2025