Fix What Happens After the Click Every percentage point improvement in conversion rate drops straight to the bottom line. Same traffic, same spend, more revenue. Here's where the gains tend to live. Owen Bolwell • Conversion
5 Principles of Conversion Optimisation Our job is to reduce friction at each step in our customer's purchase journey. Every extra second, every additional form field, every moment of confusion can cost us a sale. Owen Bolwell • Conversion
How Systems Theory Explains Why Your Ecommerce Business Works (Or Doesn't) Most ecommerce managers treat their business like a collection of separate parts. You work on ads. Then conversion. Then retention. Each piece gets optimised in isolation. This approach misses something critical. Your business doesn't work part by part. It works as a system. Systems Theory gives you a Owen Bolwell • Growth
Why You Should Use Cloudflare - Even if You're on Shopify You’ve probably heard me go on about this in our sessions, but I swear by this simple, free way to optimise my clients’ ecom stores. For all of us, website performance and security directly impact revenue. And while Shopify is by far the best platform to be on, it Owen Bolwell • Tools
The Art of Attention: Understanding How Visitors Engage With Your Page The difference between a visitor who stays and one who bounces often comes down to those first few seconds. Not because their attention span is shrinking (that's kind of a myth), but because they're becoming more efficient at filtering. Owen Bolwell • Conversion
Building Sustainable Demand: An 8-Part Framework for Ecommerce Growth Our only job in ecommerce is to design the ideal customer experience, clear the path to purchase and then get out of the way. Small conveniences build trust. Every improvement compounds. The brands that win are the ones who constantly iterate and improve consistently, over time. Owen Bolwell • Growth
