Growth and profitability tend to get complicated somewhere past the first million.

Founders find themselves working harder than ever just to keep things running; the platforms and processes that were once best-in-class are now an expensive bottle neck; and there never seems to be enough profit left over at the end of the month.

In the 2010s my partner and I founded a global online fashion brand, scaled it over a decade and sold it in 2022. Since then I’ve re-platformed an iconic Aussie fashion brand, led ecommerce projects for three beauty brands across eight international markets and doubled revenue for another, from $5m to $10m in three years.

Most of it comes down to the numbers, the people, the platforms and the systems running under them. AI integrations are a large part of my work now, optimising manual repetitive processes, freeing the humans in the business to focus on the work customers value most.

Operational.so is how I work with brands with annual sales of $1m and up. Founders who want me by their side, in the business week to week, keep me on as their operating partner

For brands in transition or stalled in growth, I mentor a select number of founders with a weekly call and a direct line to me between calls. Contact me to find out more.

I write about ecommerce on Substack

I hold a Masters Degree in Business (Marketing), my corporate experience spans senior board level roles; operational finance & budgeting; P&L responsibility; external agency management (paid media performance & web development); cross-border & omni-channel commerce; warehouse logistics & offshore production.

Agile methodology & continuous improvement have been central to my working life since I was first introduced to Lean & Kaizen in 2008.

Before ecommerce I spent a decade producing records and developing artists for Sony/BMG & Universal.

The brands I choose to work with genuinely care about their people & the World we share.