An experienced ecommerce executive, I’ve dedicated the past decade to building profitable digital commerce businesses.

Specialising in ecommerce architecture and the strategic transformation of legacy systems, resulting in improved platform efficiencies and an optimised customer journey & user experience, directly contributing to higher conversion rates, increased profitability and maximised ROI.

With a Masters Degree in Marketing & Business, my corporate experience spans senior board level marketing management roles; operational finance & budgeting; P&L responsibility; external agency management (performance & development); cross-border & omni-channel commerce; warehouse logistics & offshore production.

I've experienced first-hand the value of collaboration, creativity and ‘thinking-outside-the-box’ in driving growth & profit in the digital space.

Agile methodology & continuous improvement have been central to my working life since I was first introduced to Lean & Kaizen in 2008. Within these frameworks, the teams I’ve built & nurtured over my career have been high performing, delivering projects in time and on budget.

The brands I choose to work with genuinely care about their people & the World we share.