Open Cognitive Loops: Driving Customer Journey Momentum Strategically designed open cognitive loops create measurable psychological momentum throughout the customer journey. By leveraging three fundamental aspects of human cognition, our inherent need for closure, curiosity-driven information seeking, and goal-oriented behaviour, we can significantly enhance engagement and conversion performance. When implemented ethically with proper cognitive load management, these techniques Owen Bolwell • Conversion
Visual Storytelling: The Science Behind Premium Brand Imagery The Brain's Response to Visual Quality Functional MRI research has revealed that high-quality, editorial-style imagery activates different neural pathways to those activated by standard product photos. Specifically, premium visual content stimulates brain regions associated with reward processing and emotional attachment. These are the same areas that light up Owen Bolwell • Conversion
Why Authenticity Commands Premium Prices Perceived authenticity is one of the strongest predictors of consumers' willingness to pay premium prices. Research shows that heritage adds associations of depth, authenticity and credibility to a brand's perceived value, resulting in intensified brand loyalty and willingness to accept higher prices. Recent data reveals just how Owen Bolwell • Conversion
Why Stories Sell Luxury: The Psychology Behind Premium Purchases When we invest in luxury brands, we're buying into narratives that become part of who we are. The Transportation Effect Melanie Green and Timothy Brock's foundational research at Ohio State demonstrated that when people become absorbed in a brand story, their critical thinking actually decreases while Owen Bolwell • Conversion
Ritual Commerce and Sacred Consumption Premium purchases work differently. The psychology shifts when you're selling above $1,000. Here's what actually happens when you add complexity to the customer journey. Beyond Functional Utility Russell Belk figured this out in 1989. His work on sacred consumption showed that certain purchases transcend function. Owen Bolwell • Conversion
Playing Hard to Get: How The Effort Justification Effect Works The counterintuitive truth about luxury brands: adding friction to the customer journey often increases the perceived value of the brand and product. When Hermès makes you wait years for a Birkin bag, they're engineering desire. When Gucci makes you wait behind the red rope outside their store, they’ Owen Bolwell • Conversion
