Hi I’m Owen,
I help my friends build a better online business by focusing on the things that matter and stop spending money on stuff they don’t need.
Here’s what Angie says about me and my team…
“Owen and his team are awesome! I’m so busy on location filming my TV series I don’t get much time to take care of the marketing & website anymore. They take care of everything” – Angie Hilton · Founder of DestinationHappiness.Com
Many years ago while still in Corporate roles, I wandered down the road of Internet Marketing – back when it was a little like the wild west. Not really liking the hustle of it all, I veered into the gentler sport of Content Marketing which happily sits well with my background in Creative Media and my expertise in Online Business and eCommerce.
Kapable.co is part of my Universe. A digital agency offering a simple online marketing management service provided by my awesome overseas team, designed to be easy to use and affordable for online retailers, freelancers & small business owners.
I’m also the proud Co-Founder & Marketing Director of Peachymama with my wife Merril. Peachymama is a fast growing women’s online fashion retailer serving new mothers.
If you really need more detail, here’s a quick rundown of my life so far…
- I’ve sipped tea with the Bee Gees; produced a #1 song; built an awesome ecommerce business with my wife Merril; and held corporate marketing and operational management positions for 12 years.
- produced a #1 song; built an awesome ecommerce business with my wife Merril; and held corporate marketing and operational management positions for 12 years.
- built an awesome ecommerce business with my wife Merril; and held corporate marketing and operational management positions for 12 years.
- held corporate marketing and operational management positions for 12 years.
Tea with the Bee Gees back stage at the American Music Awards was cool…playing Madison Square Garden with Merril Bainbridge, Sheryl Crow & No Doubt was surreal…two Gold records and 3x Platinum hanging on the wall is proof that if you dream it you can do it.
I began my professional career developing new artists through our production company, signed to Sony BMG (Australia & UK) and Universal Music (US)
Starting as a music producer and songwriter, I left the industry and started on a path of self development and discovered I really enjoyed marketing psychology and selling. I spent 4 years completing a Masters Degree in Business and Marketing
Between 2010 and 2015 I built Bolwell RV into a multi million dollar business selling Luxury Touring RVs into the Australian travel market.
I found myself as a senior marketing executive overseeing the Bolwell Group’s (large family owned industrial) Australian B2B business unit, leading International market penetration with responsibilities for P&L selling services to Automotive, OEM and the Australian Leisure Industry.
With an increasingly busy schedule outside of my Corporate position, I left that World late 2015 to focus on building our ecommerce and my digital agency.
Tea with the Bee Gees
We’d come from the Nikko hotel on La Cienega Boulevard where we had been staying for the past week, having spent the previous week doing TV in New York.
The Nikko had been our home on and off for the past 8 months.
After dinner the night before, I’d jumped into the elevator with a couple of the members of UB40. Remember them? Classic ‘80s pop reggae. I always get Starstruck whenever I’m in the company of anyone even half famous.
So naturally I didn’t say a word.
Who’d have though I’d be dragging this tiny morsel out twenty years later in a name dropping exercise on my Blog?
Outside the theatre, Merril and I got out of the car and began to walk down the red carpet to the entrance. As the paparazzi flashed and called (not to me) we were ushered inside, down a side passage and through to the enormous backstage area.
At the far end the backstage loading dock’s roller doors were open revealing a sliver of blue sky and the sun drenched day outside. There, dressed in an all white costume and alighting from an awesomely long stretch limo was the young R&B queen of the time, Brandi. She walked inside and through the large doors of the loading dock with her entourage and disappeared into another space.
Our guide had left us alone. The way was clearly marked with signs and arrows. We were now standing beside the door to the Green room.
We entered the ferned, buffet filled room more than a little tentative and feeling way out of our league.
We’d been working most of our lives toward a moment like this.
Two little Australians standing in the company of America’s entertainment giants – Garth Brooks, Paula Abdul, Mariah Carey, Coolio, Alice Cooper, D’Angelo, Arsenio Hall, Faith Hill, Lauryn Hill (Fugees), Wyclef Jean (Fugees), Chaka Khan, Little Richard, Jewel, Mötley Crüe, Metallica, No Doubt, Tony Rich, Lionel Richie, LeAnn Rimes, Shania Twain.
Most were mingling, some keeping to themselves and others with the middle distance gaze of those about to perform.
We were keeping to ourselves and hadn’t moved more than a few feet in either direction since we found the buffet.
We were both now holding a plastic cup of tea.
Two girls who’d won a Radio prize to attend backstage were standing close by and we struck up a conversation with them. I have no idea who they were or where they were from but the were buzzing.
I scanned the room like it was a day at the Zoo. A celeb safari. Decades worth of music icons wandered in and out of view.
A few feet away we saw Barry Gibb from the Bee Gees standing with his brothers, Robin and Maurice. They were attending the event to accept a Lifetime achievement award. Each had a small sandwich on a plate had a cup in one hand except for Barry, he had nothing in his hands.
I leaned over and said to Merril ‘Hey, the Bee Gees. Go say hello.’
‘No’ was the answer.
‘Come on’ I said ‘their Australians (sort of)’.
After allowing the UB40 interaction moment to slip away the previous night I’d determined not to let it happen again. I took her hand and we both went over.
‘Hello,’ I said ‘we’re fellow Australians’.
Using our shared Australian upbringing as a tenuous common ground, we were welcomed into their circle of conversation.
The rest of the moment went something like, ‘Oh, hi’ and ‘Australia was a long time ago’ and ‘So how are you finding the ride’ and ‘Yes, there’s a story in that…’ and so on.
It was all slow time, lasting for what seemed like three hours but would have been no more than twenty minutes.
Looking past Maurice, I was sent back twenty years to my cousin’s sun drenched lounge room in suburban Melbourne listening to ‘School’s Out For Summer’. Alice Cooper sat by himself in leather jacket and makeup eating a small triangle sandwich.
Here we were, landed on some alien planet drinking tea with all three Gibb brothers and Alice Cooper not more than three feet away eating a dainty triangle sandwich.
We’d worked hard to arrive at a moment like this. It felt like a bookmark.