About me

"Owen is one of those rare senior eCommerce leaders who brings equal parts strategy, technical depth, and heart.

I brought him on to help scale our global eCommerce business across three brands and eight markets, and he made an immediate and lasting impact."

• Amanda Connors MBA Global CMO - Total Beauty Network

What I do

Growth gets complicated somewhere past the first million or so. Platforms stop talking to each other, processes get messy, forecasts move further from reality and every agency has an opinion.

I work with online retail brands to fix the platforms, processes and sales conversion issues holding back growth and profit. Every fix has a value attached and we work through them in the order that pays back fastest.

Most of it comes down to the numbers, the people, the platforms and the systems running under them. AI integrations are a large part of my work now, optimising manual repetitive processes, freeing the humans in the business to focus on the work customers value most.

Operational.so

Operational.so is how I work with brands doing $1m and up. Founders who want me by their side, in the business week to week keep me on as their operating partner.

Explore Operational

Mentor

For brands under $1m, I mentor a small number of early stage founders with a weekly call and a direct line to me between calls.

Explore Mentor

Substack

I write about ecommerce on Substack every so often.

Visit Substack

What I've done

In the 2010s my partner and I founded a global online fashion brand, scaled it over a decade and sold it in 2022. Since then I've re-platformed an iconic Aussie fashion brand, led ecommerce projects for three beauty brands across eight international markets and doubled revenue for another, from $5m to $10m over three and a half years.

I hold a Masters Degree in Business (Marketing), my corporate experience spans senior board level roles; operational finance & budgeting; P&L responsibility; external agency management (paid media performance & web development); cross-border & omni-channel commerce; warehouse logistics & offshore production.

Agile methodology & continuous improvement have been central to my working life since I was first introduced to Lean & Kaizen in 2008.

Before ecommerce I spent a decade producing records and developing artists for Sony/BMG & Universal.

The brands I choose to work with genuinely care about their people & the World we share.

Owen Bolwell
Melbourne, Australia
2026