About me

"Owen is one of those rare senior eCommerce leaders who brings equal parts strategy, technical depth, and heart.

I brought him on to help scale our global eCommerce business across three brands and eight markets, and he made an immediate and lasting impact."

• Amanda Connors MBA Global CMO - Total Beauty Network

What I do

I'm an ecommerce operations partner.

I plan and manage ecommerce operations and transformation projects for premium beauty, fashion, and fast-growth brands. The focus: conversion optimisation, operational restructuring, platform efficiency, and strategic advisory for founders and leadership teams.

The result is measurable - higher conversion rates, lower operating costs, better margins.

The foundation

Built and scaled a global fashion brand over 10 years to a successful exit in 2022. Since then: re-platformed an iconic Australian beach fashion brand, restructured marketing operations, implemented new inventory systems, and rolled out POS across retail locations.

Before that: 11 years in corporate leadership roles managing large-scale B2B operations, finance, logistics, and offshore production. Trained in Lean, Kaizen, and Agile methodologies.

And before that, a Producer with more than a few adventures in the music industry.

Member of the Australian Institute of Company Directors (AICD). Masters in Business (Marketing).

For founders of premium brands

If you're scaling and need someone who understands the mechanics of ecommerce - the platforms, systems, people, and numbers that actually drive profitability - you can add two decades of operations and transformation experience to your team without the full-time cost.

Owen Bolwell
Melbourne, Australia
2026