Conversion Attribution: When 4 Platforms Claim the Same Sale Attribution decides who gets the credit for a sale, not whether it happened. Switch the rule and the channel you were ready to cut can look twice as valuable. Owen Bolwell • Conversion
How Systems Theory Explains Why Your Ecommerce Business Works (Or Doesn't) Most ecommerce managers treat their business like a collection of separate parts. You work on ads. Then conversion. Then retention. Each piece gets optimised in isolation. This approach misses something critical. Your business doesn't work part by part. It works as a system. Systems Theory gives you a Owen Bolwell • Growth
The Three Elements of an Ecom Business: Demand, Conversion & Delivery Every ecommerce business runs on the same four stages. Demand. Conversion. Delivery. Retention. Miss one, and the whole system underperforms. Over-invest in one while ignoring the others, and growth stalls in ways that are hard to diagnose. Owen Bolwell • Mindset
