Who do I work with?

Ecommerce brands doing at least $2-$5M annually. You've got established operations. A team. Systems that mostly work.

The challenge now is different. What got you here won't scale. Your conversion rates could be stronger. Operations have friction points. Your forecasting doesn't give you confidence to make big investment decisions.

If you're still in startup mode, we're not aligned yet. Validating product-market fit requires different support. Once you've got market traction and you're ready to optimise for scale, that's when this makes sense.

How much does it cost?

Investment varies based on scope.

Coaching starts at $3-5k monthly.

Project work ranges from $10-15k for focused initiatives to $50k+ for comprehensive restructuring or platform migrations.

Context matters. For a brand doing $5M+ in revenue, meaningful improvements in conversion or operational efficiency typically generate returns that exceed the investment. Sometimes significantly. Avoiding one poorly timed platform decision can save six figures.

The investment should deliver measurable returns within 90 days. Improved conversion, reduced costs, better decision-making.

How long does it take?

Timelines align with outcomes.

Coaching partnerships typically run 6-12 months. Some clients continue longer when they find ongoing strategic value.

Project work varies:

  • Conversion optimisation audits and implementation: 4-6 weeks
  • Financial forecasting model development: 6-8 weeks
  • Operational efficiency restructuring: 8-12 weeks
  • Platform migrations or major system integrations: 3-6 months

Each engagement has clear milestones and deliverables. I focus on achieving specific outcomes within defined timeframes, not open-ended retainers.

Do you only work with Shopify brands?

No. But many clients ultimately migrate to Shopify.

It offers the right balance of functionality and efficiency for brands in the $2M-$100M+ range. That's not opinion, that's pattern recognition.

I work with brands across platforms. Forecasting, conversion optimisation, coaching, and operational strategy apply regardless of your current platform.

If platform selection or migration is part of our work, I'll provide honest guidance based on what serves your business objectives. Not platform preferences.

What's the process for working together?

We start with a conversation. Your situation, challenges, objectives. This is strategic discussion, not sales presentation. I need to understand whether I can genuinely help you achieve your goals.

If we're aligned, we develop a clear scope. Specific outcomes, timeline, investment, success metrics.

Then we begin. Depending on the engagement:

  • Regular coaching sessions for ongoing strategic guidance
  • Focused project work with defined deliverables
  • A combination approach for complex initiatives

You work directly with me. Not team members or intermediaries.

What results can I expect?

Results depend on your starting position, the specific challenges we're addressing, and your implementation capacity.

Clients achieved substantial conversion rate improvements through systematic optimisation. Meaningful operating cost reductions via tech stack consolidation. More accurate revenue forecasting that enables confident investment decisions. Reduced customer acquisition costs through better conversion efficiency.

But here's the thing. These outcomes require active implementation. Strategy without execution delivers nothing. The brands achieving the strongest results implement quickly, measure systematically, and iterate based on data.

If you're looking for advice but aren't positioned to implement changes, results will be limited. Regardless of the quality of the strategic guidance.

Do you provide strategy only, or help with implementation?

Both. Depends on what you need and how your team is structured.

For coaching engagements, I provide strategic guidance. Help you think through complex decisions. Your team handles implementation, with my support navigating challenges that arise.

For project work, I can facilitate implementation. Either through direct involvement or by engaging specialised partners. Designers, developers, technical specialists I've worked with extensively and trust to deliver quality outcomes.

My focus is achieving results, not just delivering strategy documents.

How involved do I need to be?

Your involvement should be strategic, not operational.

This works best when you're engaged in key decisions. Asking questions when something needs clarification. Providing context about your business that informs our strategy.

I'm not looking to run your business. That's your role. I'm here to help you make better strategic decisions, avoid costly mistakes, and optimise the areas that drive profitability.

If you're looking for someone to take over functions while you focus elsewhere, that's not how this works. This is collaborative partnership. Your business knowledge combined with my strategic experience creates the best outcomes.

What if I'm not sure which service I need?

That's exactly what our initial conversation addresses.

Often, what appears to be the problem isn't the core issue. You might think you need conversion optimisation when the real constraint is forecasting capability limiting your investment confidence. Or you assume you need operational restructuring when your primary issue is conversion rates too low to support profitable growth.

I'll provide honest assessment of what I believe the priorities should be and in what sequence. If that differs from your initial thinking, we'll discuss why. Then align on the right approach before beginning any work.

What if we're not a good fit?

I'll tell you directly. Typically in our first conversation.

I'm selective about client partnerships. I want to work where I can create meaningful impact and where both parties will find the collaboration valuable.

If I don't believe I can help you achieve your objectives, or if your situation would be better served by different expertise, I'll say so.

Good fit indicators:

  • You're ready to implement, not just gather information
  • You make decisions based on data and strategic reasoning
  • You're open to changing what isn't working
  • You can invest at a level that makes sense for expected returns

How do I get started?

Reach out to schedule a conversation.

No obligation. Just strategic discussion about your business, your objectives, and whether I can help you achieve them more efficiently.

If we're aligned, we'll define what working together looks like and begin. If we're not, I'll be direct about that.

Brands that scale profitably aren't the ones with all the answers. They're the ones that recognise what they don't know and bring in strategic expertise to accelerate growth while avoiding expensive mistakes.

Contact me