The counterintuitive truth about luxury brands: adding friction to the customer journey often increases the perceived value of the brand and product. When Hermès makes you wait years for a Birkin bag, they're engineering desire. When Gucci makes you wait behind the red rope outside their store, they’
Robert Cialdini's research on scarcity flips completely when you move from low-ticket ecommerce into luxury markets. Here, scarcity maintains exclusivity. It lets customers signal their status. The Psychology Reversal For cheap products, we use scarcity to speed up decisions and beat analysis paralysis. "Act now before
What do you do when you want something so bad? How long do you wait? How many times do you need to hear the word ‘no’ before you stop? What are you prepared to do? Day 1 A twenty three year old guy walks into the reception area of your
Its a habit of doing, a consistency of output, of making stuff, finishing and shipping it, then going back and doing it all over again and again and again.
Download the hi-res version of the SSS flow diagram. You'll also get the link to the Figma file where you can duplicate and modify it to suit your own business.