About

20 years building remarkable businesses

What I do

I plan and manage ecommerce operations and transformation projects for premium beauty, fashion, and fast-growth brands. The focus: conversion optimisation, operational restructuring, platform efficiency, and strategic advisory for founders and leadership teams.

The result is measurable - higher conversion rates, lower operating costs, better margins.

The foundation

Built and scaled a global fashion brand over 10 years to a successful exit in 2022. Since then: re-platformed an iconic Australian beach fashion brand, restructured marketing operations, implemented new inventory systems, and rolled out POS across retail locations.

Before that: 11 years in corporate leadership roles managing large-scale B2B operations, finance, logistics, and offshore production. Trained in Lean, Kaizen, and Agile methodologies.

And before that, a Producer with more than a few adventures in the music industry.

Member of the Australian Institute of Company Directors (AICD). Masters in Business (Marketing).

For fast-growth brands

If you're scaling and need someone who understands the mechanics of ecommerce - the platforms, systems, people, and numbers that actually drive profitability - you can add two decades of operations and transformation experience to your team without the full-time cost.

Let's talk.

Owen Bolwell

Melbourne, Australia

2025