You've built something remarkable. Now let's make it work for you.

Most brand founders I meet are exceptional at what they do. They've created products people love, built teams that believe in the mission, and survived early-stage chaos.

But somewhere between establishing market traction and scaling to meaningful revenue, the game changes.

What got you here won't get you there. The hustle that built your brand now keeps you stuck in it. And the decisions you need to make require different thinking—pattern recognition across multiple brands, not just your own.

The problem with going it alone

You're making decisions every day that will define your business for years. Platform migrations. Team restructures. Capital raises. Channel expansion.

Get them right and you'll build something that scales profitably. Get them wrong and you'll spend years fixing expensive mistakes while competitors eat your lunch.

The challenge? You've never been here before. Your team hasn't either. And the advice you're getting is either outdated, irrelevant to your situation, or comes from someone who's never actually done what you're trying to do.

What brand founders coaching actually is

This isn't life coaching with vision boards and accountability check-ins.

It's pattern recognition applied to your situation. It's years of seeing what works, what doesn't, and why. It's having someone who can spot the gap between where you think you are and where the data says you actually are.

We work together to:

Get clarity on what's actually holding you back

Most founders are solving the wrong problems. We'll figure out what's really limiting your growth—whether that's unit economics, team structure, tech stack, or the story you're telling yourself about what needs to happen next.

Make better decisions, faster

Every week you're facing decisions that could cost you significantly if you get them wrong. We'll work through them together so you can move with confidence instead of second-guessing yourself.

Build the systems that let you scale

Growing revenue is the easy part. Growing profitably while maintaining quality and culture? That's the hard part. We'll build the frameworks, processes, and team structures that let you do both.

Stop leaving money on the table

Your P&L is telling you a story. We'll make sure you're actually listening to it. Then we'll find the margin you're losing to inefficiency, the revenue you're missing from poor conversion, and the cash you're burning on wrong priorities.

How we work together

This isn't a course with modules to complete. It's direct access to someone who's built profitable ecommerce businesses, fixed broken ones, and guided founders through exactly what you're facing.

We meet regularly—usually fortnightly—to work on whatever is most important that week. Sometimes that's strategic planning. Sometimes it's working through a specific problem. Sometimes it's thinking out loud with someone who understands your business.

Between sessions, you've got support when you need it. Quick questions. Gut checks on decisions. A second set of eyes on important documents or data.

Who this is for

You're generating significant annual revenue and you're profitable (or you know exactly why you're not and you're fixing it).

You've got a team, systems, and processes—they're just not working the way they should at your current scale.

You're ambitious but practical. You want to build something that lasts, not just something that looks good on Instagram.

You're willing to look at the hard truths in your business instead of hiding from them.

And you're ready to invest in getting better at this, because you understand that your decisions are either making or costing you multiples of what coaching costs.

Who this isn't for

If you're still in pure startup mode—pre-product-market fit, scrambling for your first customers, burning through runway—you don't need a coach. You need to survive long enough to figure out if you've got something.

If you're looking for someone to tell you what you want to hear instead of what you need to hear, we won't work well together.

And if you're not willing to implement, this will waste both our time. Insights without execution are just expensive conversations.

What happens next

If this resonates, let's have a conversation. No pitch, no pressure—just an honest discussion about where you are, where you're trying to go, and whether I can actually help you get there.

We'll figure out quickly if we're a good fit. If we're not, I'll tell you. If we are, we'll work out what working together looks like and get started.

The brands that win long-term aren't always the ones with the best products or most funding. They're the ones that make better decisions more consistently over time.

Let's make sure yours is one of them.