Money, water, leaky bucket… you get the idea.

Every day you're paying to send visitors to your store. And every day you're probably losing a chunk of that investment to friction, confusion, and poor customer experience.

The maths is brutal: if you're converting at 2% and your competitor is converting at 3%, they can outbid you for traffic and still make more money. They grow. You don’t. Then they grow some more while you're stuck trying to find cheaper acquisition channels that probably don't exist.

Conversion rate isn't a vanity metric. It's the difference between profitable growth and expensive survival.

Why most stores convert poorly

Walk through most ecommerce stores and you'll find the same problems:

Too much clever, not enough clear

Someone decided the site needed to "feel premium" or "be on brand," so they buried the product benefits under artistic photos and vague copy. Beautiful? Maybe. Effective? Rarely.

Navigation designed by committee

Every stakeholder got their priority link in the header. Now you've got seventeen menu items and nobody can find anything. Analysis paralysis dressed up as comprehensive categorisation.

The trust gap nobody's closing

You're asking people to hand over their credit card details to a brand they've never heard of. But there are no reviews visible, the returns policy is hidden in footer legalese, and the product photos look like they were shot in your parents garage in 2012.

Mobile as an afterthought

It looks great on your desktop monitor. Shame that 70% of your traffic is on mobile, where half the buttons don't work properly and the checkout form makes people want to throw their phone.

All of this compounds into one problem: visitors can't easily do what they came to do, so they leave. And they buy from someone else.

What actually drives conversion

Conversion happens when behavioural science meets an effortless user experience.

That sounds abstract. Here's what it means in practice:

Clear the path to purchase

From the moment someone lands on your store, your job is to help them find the right product, at the right time, for the right price. Then get everything else out of the way.

No distractions. No unnecessary steps. No forcing them to create an account before they're ready. Just a clear path from "I'm interested" to "I've purchased."

Build trust at every stage

People don't buy from stores they don't trust. So we use every tool available—social proof, reviews, clear policies, professional photography, detailed product information—to close that trust gap before it costs you the sale.

Remove friction relentlessly

Every extra click is a chance to lose the customer. Every confusing form field is a reason to abandon. Every slow page load is money walking out the door. We find the friction and we remove it.

Make the experience effortless

Effortless doesn't mean simple. It means your customer never has to think about the mechanics of buying. They're focused on whether they want the product, not on figuring out how your website works.

What this looks like in practice

We start with data. Not opinions. Not best practices from 2015. What's actually happening in your store right now.

Where are people dropping off? What pages convert well and which ones don't? What's the difference between your mobile and desktop experience? What do heat maps tell us about where attention is going?

Then we use that data, combined with behavioural science and years of pattern recognition across dozens of brands, to make your store work better.

You get more revenue from the same traffic

Every percentage point improvement in conversion rate drops straight to your bottom line. Turn 2% into 3% and you've just increased revenue by 50% without spending another dollar on acquisition.

Your acquisition becomes more profitable

When you convert better, you can afford to pay more for traffic than your competitors. Which means you win the auction, get the customer, and they don't.

First-time visitors become first-time customers

Then the real work begins. Keep them coming back through strategically placed communications, incentives, and loyalty programs that actually add value instead of annoying people.

First-time customers become lifetime advocates

Do this badly and they'll never return. Do it well and they'll buy again, tell their friends, and defend your brand in internet arguments. This is where real enterprise value gets built.

Who this is for

You're spending serious money on acquisition, probably five figures monthly minimum and you know you're leaving money on the table.

You've got traffic. You've got products people want. You just need more of those visitors to actually complete the purchase.

You're willing to make changes based on data instead of defending decisions because "that's how we've always done it" or "the founder likes it that way."

And you understand that a 0.5% improvement in conversion rate pays for this work ten times over.

What happens next

We audit your current experience. Every page, every flow, every friction point.

Then we prioritise the changes that will make the biggest difference. Not a backlog of 47 things to fix. The handful of changes that actually move the needle.

You'll get specific, actionable recommendations backed by data and behavioural science. What to change, why it matters, and what impact to expect.

Then we implement, test, and measure. Because improvement without measurement is just guessing with extra steps.

The brands that win long-term aren't the ones with the biggest ad budgets. They're the ones that convert their store traffic better than everyone else.

Let's make sure you're one of them.